Making it big in an Eastern country used to be a second choice for Western rockstars. Despite

its multitude, the Chinese opinion was once considered inferior to established Western tastes.

Yet China’s fast-paced transformation has turned the nation into a global powerhouse. These

days companies, brands, and even nations from around the world all scramble to win the favour

of Chinese consumers. What does it mean to make it Big in China? It is no easy feat to captivate

the attention of over a billion wandering eyes and minds. How do we draw the focus of so many

unique individuals and make them move in unison? Artist Xu Zhen® shows us how it’s done by

transforming into a kind of snake-charmer — mesmerising viewers with his colossal, dancing,

twisting Corinthian column. Tang Nannan submerges us with mountainous waves until we become, as the Zen saying goes, simply one drop in an endless ocean. Lin Yan humbles and unites us as mortals under her vast, textural sky. These artists show us that it is not simply brute force that

drives a nation and its people. Rather, it is the grand and overarching narratives, outstanding

creativity and unique art practices that have the power to move a population en masse.